Today’s cannabis industry was built on the backs of legacy farmers and People of Color who have suffered disproportionately from the failed War on Drugs. At Hall of Flowers, we want to help those communities survive the regulatory storm. That’s why we have chosen to expand our Equity Grant program to a total of 6 participants. It will include both Equity-designated BIPOC operators and Equity-designated legacy small outdoor farmers to showcase on the floor at HoF Santa Rosa 2022. We are working with Michael Katz, Executive Director of the Mendocino Cannabis Alliance, and carefully vetting each of the Small Farm applicants. The process will continue to be as meticulous as it has been for our Social Equity Grant board. The expansion of this program is in no way to diminish the disproportionate effects of racial discrimination caused by the War on Drugs, but to include representation of the legacy, rural farmers who have been significantly impacted by the unjust criminalization of cannabis for decades. To qualify as a Small Farmer, operators must have either a State or local designation as an Equity operator and a combined outdoor or mixed light canopy of 10,000 square feet or less. The HoF Equity Grant works, because it puts deserving brands in direct access to buyers, retailers, and other potent connections in the industry. We want the small farmers and craft growers in the marketplace, and we want them at Hall of Flowers. It's up to all of us to work to repair the harm done by the War on Drugs. The expanded HoF Equity Grant Program is proud to be part of providing solutions for valuable members of our community. Equity Grant applications are now open for small licensed outdoor cannabis farmers through September 9, 2022. Selected applicants will be informed on September 12. Don’t wait. Here’s how to apply. Apply here.